14Q3 Key Campaign sales performance Tracking SF

SOR指标70天40天10天

合格售罄

54%39%12%

追踪日期

SKU SKU NameDivisionProduct TyCategory 2014-9-10D739042014-9-10D739052014-9-10D755412014-9-10D755402014-9-10D755422014-9-10C761262014-9-10C761282014-9-10C761272014-9-10C761252014-9-10M297522014-9-10M297552014-9-10M297532014-9-10M297132014-9-10M297152014-9-10M219682014-9-10M297462014-9-10M297442014-9-10M297452014-9-10M297172014-9-10M189542014-9-10M181412014-9-10M181402014-9-10M296212014-9-10M199192014-9-10M211402014-9-10M256462014-9-10M309262014-9-10M309372014-9-10M309582014-9-10M309912014-9-10S034472014-9-10M309922014-9-10F963252014-9-10F963412014-9-10M327972014-9-10F962742014-9-10F963392014-9-10F963402014-9-10F963442014-9-10F963272014-9-10

F63271D ROSE ENGLEWOOD FTWD ROSE ENGLEWOOD FTWD ROSE ENGLEWOOD FTWD ROSE ENGLEWOOD FTWD ROSE ENGLEWOOD FTWD Rose Englewood TDFTWD Rose Englewood TDFTWD Rose Englewood TDFTWD Rose Englewood TDFTWenergy boost 2 ESM mFTWenergy boost 2 ESM mFTWenergy boost 2 ESM mFTWsupernova sequence 7 mFTWsupernova sequence 7 mFTWsupernova sequence 7 mFTWenergy boost 2 ESM wFTWenergy boost 2 ESM wFTWenergy boost 2 ESM wFTWsupernova sequence 7 wFTWsupernova sequence 7 wFTWadipure 360.2 CC W CeleFTWadipure 360.2 CC W CeleFTWadipure 360.2 CC W CeleFTWIriya III CelebrationFTWIriya III CelebrationFTWIriya III CelebrationFTWACM FZ HODDYAPPCFC FZ HODDYAPPFCB FZ HODDYAPPREAL FZ HODDYAPPCFC GRAPHIC SWTAPPREAL GRPHIC SWTAPPROSE GLORY DAYSAPPROSE LOGO TEEAPPRose shortAPPRose CHISEL ShoAPPROSE LOGO TEEAPPROSE LOGO TEEAPPROSE LOGO TEEAPPROSE GLORY DAYSAPPROSE GLORY DAYSAPPSHOEBASKETBALLSHOEBASKETBALLSHOEBASKETBALLSHOEBASKETBALLSHOEBASKETBALLSHOEBASKETBALLSHOEBASKETBALLSHOEBASKETBALLSHOEBASKETBALLSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOERUNNINGSHOETRAINING WSHOETRAINING WSHOETRAINING WSHOETRAINING WSHOETRAINING WSHOETRAINING WJACKETFOOTBALLJACKETFOOTBALLJACKETFOOTBALLJACKETFOOTBALLSWEATFOOTBALLSWEATFOOTBALLTEEBASKETBALLTEE SSBASKETBALLSHORTBASKETBALLSHORTBASKETBALLTEE SSBASKETBALLTEE SSBASKETBALLTEE SSBASKETBALLTEEBASKETBALLTEEBASKETBALL

2014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-102014-9-10F96276M32798M32800M31213D85506M31275F82531F85671M68473M68716M68474M68472M68719M68717M68718M68481M68530M68708M68710M68711M64093M64015D89414M64016M64017M35386M68653M68654M68651M68652Rose CHISEL ShoRose shortRose short

CLIMACHILL TEECLIMACHILL SHORCLIMACHILL TEECLIMACHILL TEECLIMACHILL TEECTE KN BB JKTSL LW CB SL WBCTE KN BB JKTCTE KN BB JKTSL LW CB SL WBSL LW CB SL WBSL LW CB SL WBCTE KN FZ JKT CSL DOT WB

SL 3S LW SL WBSL 3S LW SL WBSL 3S LW SL WBCT GRAPHIC TEEDCT STRIPED TEECT CUFFED PANTCT STRIPED TEECT STRIPED TEECT STRIPED TEESP LS TEESP LS TEESP SHORTSP SHORTAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPAPPSHORTBASKETBALLSHORTBASKETBALLSHORTBASKETBALLTEE SSTRAINING MSHORTTRAINING MTEE SSTRAINING MTEE SSTRAINING MTEE SSTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MJACKETTRAINING MTEE SSTRAINING WTEE SSTRAINING WPANTTRAINING WTEE SSTRAINING WTEE SSTRAINING WTEE SSTRAINING WTEE LSTRAINING WTEE LSTRAINING WSHORTTRAINING WSHORTTRAINING W

A. 上市月份售罄情况Sum of SOR%Launch MonthTotal2014-07-012014-08-012014-09-01Grand TotalB. 七月主推品表现

80%40%29%54%1. Englewood 表现优异，所到货SKU均达标。

2. 女训clima training adipure 主推鞋款售罄50%，在买货量低的情况下反映出消费者接受程度并不高，后期可考虑降低

3.训练服装方面，表现较好的集中在深色的跑量款式，70天基本完成售罄，且均大折扣。

4. 训练服装表现较差的为亮色款上衣，其中女子POP款一方面受晚到货影响，另一方面客户到货后未合理分配陈列，造

C.八月主推品表现

1. Energy Boost POP款及蓝色款订量不多，售罄达标，黑色款从ST数量上高于另外两款，但下量较深，前期买货过于2. Yoga tee套餐款表现优于非套餐款D.九月主推品表现

1. supernova系列大理客户仅才买了男子POP款，10天售罄表现合格。高价位女子跑鞋（同energy boost一样）在该市

2.Iriya系列表现目前暂时on track, 后期可根据销售情况适当调整折扣，保证售罄。特别是红色款订量较多，需重点关注

3. Urban Sports 9月前十天整体表现优异，结合当地9月气候，梭织夹克普遍在此期间售罄较高。后期可重点关注全黑款

Launch MonthCampaign NameMarketing SuppoPOP

截止9月10日

RP到货数量销售数量售罄率2014-07-012014-07-012014-07-012014-08-012014-07-012014-07-012014-07-012014-07-012014-07-012014-08-012014-08-012014-08-012014-09-012014-09-012014-09-012014-08-012014-08-012014-08-012014-09-012014-09-012014-07-012014-07-012014-07-012014-09-012014-09-012014-09-012014-09-012014-09-012014-09-012014-09-012014-09-012014-09-012014-07-012014-07-012014-07-012014-07-012014-07-012014-07-012014-07-012014-07-012014-07-01ROSEROSEROSEROSEROSEROSEROSEROSEROSEENERGY BOOSTENERGY BOOSTENERGY BOOSTSUPERNOVASUPERNOVASUPERNOVAENERGY BOOSTENERGY BOOSTENERGY BOOSTSUPERNOVASUPERNOVACLIMA TRAINING CLIMA TRAINING CLIMA TRAINING ClubClubClubClubClubClubROSEROSEROSEROSEROSEROSEROSEROSEROSE

Volume DriverVolume Driver

Volume DriverVolume Driver

Brand DriverY

Brand Driver

Volume DriverYVolume DriverBrand DriverYBrand DriverBrand DriverVolume DriverYVolume DriverVolume Driver

Volume DriverVolume DriverVolume DriverVolume DriverVolume DriverVolume DriverVolume DriverVolume DriverVolume DriverVolume DriverVolume DriverVolume Driver

799377997997997996693266917669669129912129929129915109916109910991299129912991099109979912799799629226291062910599599599599399399249229299349229229229249249

3389%2888%1694%650%931%853%638%650%29%220%220%2014-07-01ROSE2014-07-01ROSE2014-07-01ROSE2014-07-01CLIMA365Volume Driver2014-07-01CLIMA365Volume Driver2014-07-01CLIMA365Volume Driver2014-07-01CLIMA365Volume Driver2014-07-01CLIMA365

2014-09-01URBAN SPORTSVolume Driver2014-09-01URBAN SPORTSVolume Driver

2014-09-01URBAN SPORTS2014-09-01URBAN SPORTS2014-09-01URBAN SPORTSVolume Driver

2014-09-01URBAN SPORTS2014-09-01URBAN SPORTS2014-09-01URBAN SPORTSVolume Driver2014-09-01URBAN SPORTSVolume Driver2014-09-01URBAN SPORTSVolume Driver2014-09-01URBAN SPORTSVolume Driver2014-09-01URBAN SPORTSVolume Driver2014-07-01CLIMA TRAINING Volume DriverY2014-07-01CLIMA TRAINING Volume Driver2014-07-01CLIMA TRAINING Volume Driver

2014-07-01CLIMA TRAINING 2014-07-01CLIMA TRAINING 2014-07-01CLIMA TRAINING 2014-08-01YOGAVolume Driver2014-08-01YOGA2014-07-01YOGAVolume Driver

2014-07-01YOGA

3492992992991836946299299252996493152961649286495292352936529184992052935499375292749936329232695039915426951

2692694693546934299299

844%4393%2288%1135%1728%518%730%719%528%1050%411%2054%1659%514%835%1530%15198%42

82%

1646%1132%

费者接受程度并不高，后期可考虑降低折扣，完成售罄。

另一方面客户到货后未合理分配陈列，造成售罄较低的结果。后期应尽快降低折扣，出清库存。

另外两款，但下量较深，前期买货过于看好此款。

子跑鞋（同energy boost一样）在该市场需求极小。

。特别是红色款订量较多，需重点关注。

此期间售罄较高。后期可重点关注全黑款的表现，是否有提升。

折扣

86%

98%97%

100%100%100%91%

93%

100%100%100%

100%92%97%98%96%98%91%94%100%97%100%98%98%100%95%86%91%97%

98%98%