专利名称：Providing Conditional Advertising发明人：Bobbi Denise Schuster,Matthew Ferry,John
Fulbright,David C. Jellison, JR.,KohinoorBasu,Steven M. Gable,David R. Murray,ShaunBruner,Joseph Kubon,Shawn Coffman,JasonLee,Mark R. Allen,Chris Perluss,Robert Gelb
申请号：US12533872申请日：20090731
公开号：US20100095324A1公开日：20100415
专利附图：
摘要：Advertisements can be paired based on their context to achieve increasedadvertising effectiveness that might not be able to be achieved without the pairing. Theadvertisements can be paired based on a user's preferred context, which includes anattribute of one of the advertisements. For example, a conditional advertisement can bepaired with a scheduled advertisement based on an industry type, the length of the otheradvertisement, or some other characteristic. Each characteristic can be given a weight, toaid in pairing determinations. The effectiveness of the pairing can be tracked, and thecontext can be iteratively modified based on the measured effectiveness of theadvertising campaign. Pairing can be performed without identifying other advertisers,even though weighting factors may take a sponsor's identity into account. Pairing can beconstrained by a master schedule and by a maximum allowed number of conditionalspots.
申请人：Bobbi Denise Schuster,Matthew Ferry,John Fulbright,David C. Jellison,JR.,Kohinoor Basu,Steven M. Gable,David R. Murray,Shaun Bruner,Joseph Kubon,ShawnCoffman,Jason Lee,Mark R. Allen,Chris Perluss,Robert Gelb
地址：San Antonio TX US,Lake Forest CA US,Ogallala NE US,Ogallala NE US,Aliso ViejoCA US,San Antonio TX US,Windermere FL US,Bulverde TX US,San Antonio TX US,OgallalaNE US,Orlando FL US,Mission Viejo CA US,Mission Viejo CA US,Huntington Beach CA US
国籍：US,US,US,US,US,US,US,US,US,US,US,US,US,US
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